Maintenance & Growth
A site is not finished at launch. It is finished when nobody is maintaining it — and that usually happens without anyone noticing.
The problem
Six months after launch the contact form is silently failing, a certificate has expired, three pages 404, and nobody has looked at Search Console. None of it is visible from the homepage, which is the only page the owner ever opens.
Our approach
Monthly checks on the things that break quietly: form delivery, uptime, certificates, broken links, Core Web Vitals and index coverage. Plus a small budget of change each month, so the site keeps moving instead of ageing.
What's included
- Uptime, certificate and form-delivery monitoring
- Broken link and index coverage checks
- Core Web Vitals tracked against a budget
- A monthly allowance of content and design changes
- A short report in plain language, not a dashboard export
How it runs
- 01
Baseline
Record what good looks like, so drift is visible later.
- 02
Monitor
Automated checks on the things that fail silently.
- 03
Improve
A small, agreed budget of change each month.
- 04
Report
What changed, what it did, and what to do next.
Where we've done this
Questions
Is this a retainer?
Yes — a monthly plan. It can be cancelled, and you keep everything either way.
Do you maintain sites you did not build?
Often, yes. We start with an audit so both of us know what we are taking on.
What if nothing breaks?
Then the monthly change budget goes into improving something instead. It is not an insurance policy you hope never to use.
Start with a conversation
Tell us what you need and we'll come back with scope, timeline and a number — not a brochure.